1: How To Create Hard Hitting Ads
You want to know how to create ads that work? The secret is actually in the time that your target audience looks at your color printing ads. Two seconds. That’s right, you heard me. It takes only two seconds to grab your target clients’ attention....

2: Compassionate Designing
Designing your marketing materials is all about enhancing that passion, not only to make a superior design, but to serve your clients and users well by creating a design that they really need and demand. ...

3: Read This Before You Get Into Women Marketing
Ah, women! What do women want? You can either ask Mel Gibson or you can learn from this.

How do you market to women? If you are really that observant, you are probably aware of the fact that some companies are ‘getting’ into women more effectively while others have not been very successful....

4: Are You Barking Up The Right Tree?
If you want to spend a lot of your budget on your marketing campaign and get minimal results, then you would probably want to try mass marketing. But if you want to have a more effective, less costly, and yet get better results with your color printing ad, then you’re better off advertising to a niche market....

5: Cross Promotions and Freebies
How many times have you been approached by someone offering a free gift or a special discount when you buy a certain product? They might offer you a nice bowl with the purchase of an expensive set of knives. Or they might entice you to buy a bigger box of cereals for you to avail of a free gallon of milk....

6: Choosing A Commercial Printer
The most important decision you are going to make as a marketer is to choose the right printer for your project. Whether it is a professional commercial color printing company with the most expensive rates, or the guy around the corner that provides instant printing, your ad’s success depends a lot on your commercial color printer....

7: Some Basics In Printing
One of the things you need to learn when you’re printing your ad is to work with a graphic designer that knows and understands well the basics of color printing. Understanding different factors such as spreads, signatures and imposition can help you work out the best element for your print ad....